International SEO & Marketing News

How do you get around international targeting (SEO) given that Baidu doesn’t honor Hreflang codes in the same way Google does?

If you try to solve Baidu targeting with a Google mindset, you will waste time. Baidu doesn’t interpret hreflang as a meaningful signal, so the usual international SEO playbook simply doesn’t apply. Instead of “fixing” hreflang, the real shift is structural and strategic. You need to build clear, local signals through domain choice, hosting, content, and ecosystem integration. In other ...

What are your tactics for reaching audiences in South Korea, given Naver’s blog platform dominance?

Baidu SERP Features You Actually Compete With

Covering Baidu, Naver, Seznam, Coc Coc, Yandex, and all search engines from around the world! A go to place for international SEO and marketing insights.

International Search News

International Search News (ISN) is one of the West's leading resources covering Baidu, Naver, Coc Coc, Seznam, and Yandex SEO - along with the many other Search Engines of the world. In addition to our expert guides and insights, we covering the latest news and developments affecting SEO and user trends in China, South Korea, Czechia, Brazil, Vietnam, and Russia, to name a few.