The 618 Shopping Festival is one of Chinaās biggest e-commerce sales events, second only to Singlesā Day (11.11). It takes place annually on June 18th, originally launched by JD.com to celebrate its founding anniversary. Over the years, it has expanded to include major e-commerce platforms like Alibabaās Tmall, Pinduoduo, and Douyin (TikTok China), along with various online and offline retailers.