The 618 Shopping Festival is one of China’s biggest e-commerce sales events, second only to Singles’ Day (11.11). It takes place annually on June 18th, originally launched by JD.com to celebrate its founding anniversary. Over the years, it has expanded to include major e-commerce platforms like Alibaba’s Tmall, Pinduoduo, and Douyin (TikTok China), along with various online and offline retailers.