Much like Google Search Console, Yandex Webmaster contains a simple and useful way to validate and test URLs against your robots.txt file. Yandex’s version also allows you to view historical versions of the file and its changelog (for troubleshooting and ...
Reviews are important to both conversion and SEO, and whilst it is important to encourage them – managing them can be a time-consuming effort. Via the Webmaster platform, Yandex has added new functionality to the platform meaning you can sort them ...
Yandex Metrika is a free website service from Yandex, which allows you to evaluate your site in terms of its traffic and user behavior. This is a fairly convenient and technically advanced tool, which is included in the top three ...
Due to how both products have evolved over time with technology and user needs, Yandex is merging Transport and Maps into a single application. The .Transport application will continue to work until May 2020, giving them time to make the ...
Yandex has entered an agreement with the messaging service, Viber, to embed Zen feed recommendations with the application home screen. The agreement comes after a year-long pilot testing period. Last summer, we started testing Zen integration into the messenger, and the ...
Advertisers are now able to place banner advertisements within Yandex.Navigator (on both iOS and Android devices). This follows on from the rollout allowing advertisements in the Yandex.Metro app in October 2019. The banner advertisement uses the CPM model, and only ...
Unlike Google, evidence (and data) suggests that CTR (users clicking on organic search results with Yandex SERPs) has an impact on how sites rank within Yandex. TLDR: Does Yandex take into account CTR as a ranking factor, Yes. Is it ...
Announced on March 11th, Yandex’s virtual assistant, Alice, now has the ability to read webpages, Zen articles, and news articles to users directly from the webpage – as well as uses in other situations. As explained in the official blog ...
When engaging with a content production or SEO agency, you’ll likely be asked for access to your Yandex.Webmaster Tools account so that they can use the data within to help inform recommendations and their proposed website promotion strategy, and from ...
The main difference between statistics and data provided in Yandex.Direct and Yandex.Metrika is the principle of accounting. In Yandex.Direct, the main goal is to take into account the number of clicks that the advertiser paid, whereas Metrika’s core functionality is ...
