Yandex has introduced several updates to its new Report Wizard, expanding analytics capabilities ahead of its planned rollout as the main SEO and campaign analysis tool in Direct Pro this summer. The latest changes add new regional analysis options, keyword ...
A Chinese court recently ruled that companies cannot terminate employees just on the grounds that AI can do their jobs more cheaply. The case involved a 35-year-old tech worker from Hangzhou (Zhejiang province) named Zhou whose company tried to demote ...
Baidu makes a massive step towards gaining organic visibility in Google. Yes, you read that right, “China’s Google” uses SEO to dominate the SERPs of the actual Google. And they’re achieving it through AI translations of Baidu Baike (also called ...
If you try to solve Baidu targeting with a Google mindset, you will waste time. Baidu doesn’t interpret hreflang as a meaningful signal, so the usual international SEO playbook simply doesn’t apply. Instead of “fixing” hreflang, the real shift is ...
If you approach South Korea with a Google-first mindset, you will struggle. Discovery there is shaped less by traditional web search and more by the ecosystem inside Naver, where blogs, cafes, and creator content dominate what users actually see and ...
Keyword research in Cyrillic is where a lot of standard SEO playbooks quietly fall apart. The instinct to translate English keywords and run them through familiar tools like Ahrefs or SEMrush feels efficient, but it rarely reflects how people actually ...
When international marketers think about search competition, they usually picture a familiar environment. A results page dominated by organic listings, supported by ads, and occasionally enhanced by features such as knowledge panels or AI summaries. In China, the reality is ...
When international brands think about search visibility in Asia, the conversation usually centres on large global platforms such as Google or major regional ecosystems like Baidu. Vietnam presents a slightly different picture. While Google still holds a large share of ...
When most discussions about search ranking signals take place, they tend to focus on Google. However, outside the Western search ecosystem, other engines have developed their own ranking logic based on different assumptions about users, behaviour, and geography. One of ...
Much of the discussion around AI search tends to focus on Western platforms. Google’s AI Overviews, OpenAI’s ChatGPT, and tools like Perplexity dominate most industry conversations. But this perspective misses one of the most important developments in AI-driven discovery: what ...
