Yandex has officially ended support for Turbo pages. As of early April 2025, Turbo pages are no longer displayed in Yandex Search results. They are now only accessible through direct links.
This change means users will now be shown the original versions of site pages instead of the simplified Turbo versions. Yandex advises website owners to optimize their regular mobile pages to maintain good performance and user experience.
Monetization of Existing Turbo Pages Will Continue
While creating new monetization blocks on Turbo pages is impossible, existing ad units will still function. Website owners are encouraged to shift attention to their sites’ mobile versions for future monetization efforts.
Yandex suggests checking that mobile versions are appropriately adapted for key screen sizes. The company also recommends using tools like Yandex Webmaster to test mobile optimization and follow guidelines for mobile-friendly design.
Ad Strategies for Mobile Optimization
Yandex recommends using Fullscreen and Floor Ad formats to continue earning from mobile traffic. These can be managed and tested within the Yandex Advertising Network (YAN) interface.
Webmasters are encouraged to try different ad placements to see what performs best. Experimenting with formats like Fullscreen and Floor Ad can help improve revenue on mobile pages.
Background on Turbo Phase-Out
This update follows Yandex’s February announcement about ending Turbo technology. At that time, the company also released recommendations to help webmasters prepare for the transition.
SEOnews has since gathered expert opinions on the potential impact of the change on the SEO landscape in Russia and nearby markets.
