Third-party tracking tools have recorded a potential ICS update on November 13th across multiple Yandex regions. It’s estimated that this score/part of the algorithm updates on a monthly basis, so the 13th would be a slightly… Earlier update if true. ...
ICS, or IKS, is a Site Quality Index metric and has been established to proxy as a quantiative coefficient of how relevant and beneficial a website is for users. ICS replaced TCI (Thematic Citation Index). TCI, or TIC depending on ...
Alexander Vlasov, an architect at Yandex has presented a webinar giving businesses advice on how to approach Black Friday. In the webinar, Vlasov spoke about what Black Friday means for both offline and online retail, as well as how cloud ...
The number of payments for fuel in Yandex.Fuel stations in the third quarter reached 100 thousand per day. In total, users refueled through the service 7 million times, which is 61% more than in the second quarter. In total, in ...
Yandex algorithm updates, much like Google’s, are ongoing and every now and again some of the daily tweaks and changes are more noticeable and substantial than others. Following the webmaster chatter around the noticed October changes (one of which correlates ...
One in four Russian consumers always buy the product of the brand they came for. They remain loyal to the brand, even if a similar product from another manufacturer is 50% cheaper. This was discovered in a recent study by ...
In Yandex.Zen, the cost of purchasing advertising by CPM has decreased: it is now 130 rubles, compared to the previous cost of 200 rubles. Dmitry Popov, the Head of Commercial Solutions Department, Yandex.Dzen: At the beginning of the pandemic, we ...
Yandex.Plus has passed the mark of 5 million subscribers in Russia. The number of subscribers has doubled since the beginning of the year. In the press release, Tigran Khudaverdyan, Managing Director of Yandex Group of Companies was quoted saying: Subscriptions ...
Yandex Zen launched updates for those who actively work with widgets. Now, in the widget constructor, the product described in the article can be inserted by reference. You no longer need to search for the name and enter it manually ...
Yandex’s consolidated revenue in the third quarter of 2020 increased by 30% compared to the same period last year and amounted to 58.3 billion rubles. Compared to the results of the second quarter, the revenue increased by 40.8%. Revenue excluding ...
