Search has always been framed as a ranking problem. A query goes in, a list comes out, and visibility is measured by position. That mental model breaks down quickly in AI-led search systems. In China and South Korea, two of ...
Search is fragmenting fast. Across Asia, Eastern Europe, and privacy-first markets, discovery is no longer driven by blue links or a single dominant engine. It is shaped by local AI systems, regional portals, government-aligned platforms, community knowledge bases, and retrieval ...
