Yandex Market Simplifies Data Management With Updated API

Yandex Market has rolled out updates to its Market API, making data transfer and management more user-friendly. The new features aim to streamline workflows for merchants and developers while adding functionality for better product promotion.

Key Updates

Enhanced Authorization:
A new account-linked token simplifies authorization. Tokens now come with adjustable access levels, allowing for greater control over permissions. Tokens can also be created with just a few clicks in the user’s account.

Improved Product Card Management:
Merchants can now easily add, modify, or delete product details via the API. Customizing product images has also been streamlined, ensuring better visual representation.

Detailed Request Logs:
The logs page now displays all API requests, including detailed information such as request bodies, responses, and parameters. Filters and search tools make it easy to find specific data, aiding in debugging or support inquiries.

Bonus Points Integration:
The updated API includes a feature to record bonus points. Merchants can use these points to promote their products, adding another layer to marketing strategies.

Background

The updates follow Yandex Market’s earlier integration of the “Catalog” and “Assortment by Stores” pages, reflecting the platform’s ongoing effort to unify and simplify its services.

With these changes, Yandex Market is providing more robust tools to its partners, enabling better management of listings and enhanced promotional capabilities.

Dan Taylor is an award-winning SEO consultant and digital marketing strategist based in the United Kingdom. He currently serves as the Head of Technical SEO at SALT.agency, a UK-based technical SEO specialist firm.