Are 301 Redirects A Yandex Ranking Factor?

301 redirects to tell search engines that a page has moved permanently to a new location.

But can they affect your organic search performance in Yandex?

TLDR: No, they aren’t a ranking factor, but redirecting a ranking page to another will lead to that page no longer ranking (obviously), and it’s not guaranteed the new page will rank for the same search phrases based on this action alone.

 

Dan Taylor is an award-winning SEO consultant and digital marketing strategist based in the United Kingdom. He currently serves as the Head of Technical SEO at SALT.agency, a UK-based technical SEO specialist firm.