Antalya, Turkey – March 2025 – Dan Taylor, founder and editor of International Search News, joined a dynamic panel of digital marketing leaders last week at the Search n Stuff meetup, hosted in the coastal city of Antalya.
The panel brought together industry voices including:
- Hüseyin Hamamcıoğlu, Corendon Airlines
- İbrahim İlkay Mut, WhitePress
- Mert Oguz, Monz SEO Agency
Together, the group tackled some of the most pressing digital marketing and SEO topics today.
Key highlights from the discussion included:
- Startups vs. Big Brands in Digital Marketing: The panel explored how digital strategies that drive results for startups don’t always translate to success for big brands—and vice versa.
- AI-Generated Content – Friend or Foe?: With AI tools proliferating, the panel debated how brands can scale content while maintaining authenticity and creative value. The consensus: AI can help, but human creativity still leads.
- Rethinking SEO in an AI-Driven World: With AI Overviews and conversational search redefining the search landscape, panelists shared fresh insights on how brands can adapt their content and stay competitive.
- Human vs. AI in SEO Automation: The group explored which tasks are primed for AI automation and where human intuition remains irreplaceable in SEO workflows.
Dan Taylor shared insights from his global perspective on international SEO trends, emphasizing the importance of adaptability, experimentation, and understanding local nuances in content and strategy.
“This was a great event with sharp minds and important conversations,” said Dan. “Events like this show how the digital marketing community continues to evolve and collaborate—even as the tools and platforms keep changing.”
The Search n Stuff meetup continues to grow as a space for forward-thinking marketers and technologists across the region.
