Several top European football clubs have partnered with Naver, a major South Korean digital platform, to strengthen their connections with Korean fans.
Chelsea FC, AtlƩtico de Madrid, and Inter Milan have all launched official channels or pages on Naver, providing exclusive content to their growing fanbases in the region.
Chelsea FC
In December 2024, Chelsea FC launched an official Naver TV channel. The club offers behind-the-scenes footage, match highlights, and player interviews, giving Korean fans an inside look at the team. This move is part of Chelseaās broader strategy to engage more deeply with international audiences through localized digital platforms.
AtlƩtico de Madrid
AtlƩtico de Madrid launched its official Naver page in October 2024. The Spanish club shares exclusive content, real-time match updates, interviews, and behind-the-scenes moments. By leveraging Naver , AtlƩtico aims to expand its global presence and build a stronger relationship with Korean supporters.
Inter Milan
Inter Milan became the latest club to partner with Naver in January 2025. The Italian giants introduced an official Naver TV channel, featuring match highlights, interviews, behind-the-scenes content, and magazine-style features. This initiative aligns with Interās commitment to engaging with fans worldwide, particularly in South Korea.
What is Naver TV?
Naver TV is a South Korean online video platform operated by Naver, one of the country’s leading digital companies. It allows users to watch and share video content, including entertainment, sports, news, and live broadcasts. Naver TV is popular among Korean audiences and serves as a key platform for brands, media companies, and sports organizations to distribute exclusive video content.
Football clubs and other sports organizations use Naver TV to engage with Korean fans by providing match highlights, behind-the-scenes footage, player interviews, and other exclusive content. This helps them build a more substantial presence in the South Korean market.
These partnerships highlight a growing trend among European clubs to utilize localized digital platforms to connect with international fans. By collaborating with Naver, these teams are enhancing their digital presence in South Korea and reinforcing their commitment to global fan engagement.
