Is Yandex.Direct (Paid Search) A Yandex Organic Ranking Factor?

Posted by Dan Taylor

TLDR: Yes.

The January 2023 leak of Yandex documents highlighted that the total traffic volume and total organic traffic volume (percentage of organic traffic) are Yandex ranking factors.

Dan Taylor
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Dan Taylor is an award-winning SEO consultant and digital marketing strategist based in the United Kingdom. He currently serves as the Head of Technical SEO at SALT.agency, a UK-based technical SEO specialist firm.
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