Potential Yandex Algo Update Jan 25

Yandex SERP monitoring tools, and Yandex forums are reporting a potential algorithm update on January 25th.

Some users are reporting seeing fluctuations and changes in traffic/rankings around January 18/19, and then a more substantial change on the 25th – which could elude to some initial pre-rollout testing in some search verticals.

At the time of publishing there has been no official comment from Yandex, or from Plato.

Dan Taylor is an award-winning SEO consultant and digital marketing strategist based in the United Kingdom. He currently serves as the Head of Technical SEO at SALT.agency, a UK-based technical SEO specialist firm.