Yandex conducted research on buying behavior on Black Friday on the eve of big sales and advised sellers on setting up ads before the start of the promotions. In 2021, Black Friday for many Russian sellers will last throughout November. ...
Yandex.Business has launched a new opportunity for small businesses – creating a website for sales from an Instagram page. Entrepreneurs don’t have to spend resources hiring a designer to build a website and a marketer to run ads. All this ...
At the Optimization-2021 online conference, Mikhail Slivinsky, head of the webmaster service at Yandex, spoke about metrics that help improve the quality of search. One of such metrics is Proxima, which includes various aspects: commercial, audience loyalty, and others. The ...
Yandex Plus has passed the mark of 10 million subscribers – their number has doubled over the past year. As a reminder, Yandex launched a unified subscription service for its services 3 years ago, in May 2018. Yandex Plus provides ...
The Yandex news aggregator began flagging materials published by foreign media outlets. Now, next to the news of the publications included in the register of foreign agents, a message is published that “this message was created/disseminated by a foreign media ...
Yandex have launched a new advertising campaign, primarily promoting the mobile application. Recently Yandex made a number of improvements to their mobile application for Android and iOS, in addition to search and Alice, users can use the voice-over translation function ...
Yandex has published 5 main rules for creating a successful post in Zen. A new format of short publications, which fit up to 1500 characters and up to 10 images, was launched this summer. Fasting is recommended in Zen day: ...
XML sitemaps are a key part of SEO, in terms of both indexing – and reporting on the URLs you care most about being indexed. For the most part, Yandex’s support for XML sitemaps is the same as Google’s, but ...
Yandex, and Microsoft, have announced a new initiative today by the name of IndexNow. This is a protocol that allows (any) search engine to let webmasters have their content (page URLs) indexed instantaneously by the search engine. At the time ...
Over the past 10 years, Russia has become the leader in the number of content removal requests sent by Google. Since 2011, the Russian authorities have sent more requests than all other countries combined, according to the corporation’s statistics. In ...
