Yandex Direct has introduced a new A/B testing tool in its Direct Pro interface, now available in open beta. Users can access this feature under the “Library” → “A/B experiments β” section. This update streamlines the process of setting up ...
Yandex Webmaster has reorganized its menu layout to create a more user-friendly experience. The changes aim to make navigating and using Webmaster tools more intuitive for webmasters. Key Changes in the Menu The “Website Optimization” section now includes several important ...
Wildberries has officially launched in Georgia, offering local consumers access to over 8 million products across various categories. The company’s operations in Georgia will be run under a franchise agreement with a Georgian partner. Products available include clothing, beauty and ...
Xiaohongshu, also known as RED or Little Red Book, has become one of China’s most popular social commerce platforms. Initially created as a space for users to share their overseas shopping experiences, Xiaohongshu has evolved into a vibrant platform for ...
International marketers find the challenges unique while engaging with Chinese social media channels in this fast-evolving landscape of eCommerce. To successfully connect with local consumers, one has to understand the nuances of platforms, which range from WeChat and Weibo to ...
Chinese fashion and beauty e-commerce platforms have emerged as influential players in both local and international markets. These platforms are known for offering a wide variety of products, integrating cutting-edge technology, and leveraging social commerce to drive trends. Below are ...
Localizing a website for the Chinese market requires careful attention to both cultural preferences and technical performance. In this article, we’ll explore the key elements of web design in China and how businesses can tailor their websites to meet the ...
Key Points: In 2024, the search engine landscape in Korea is undergoing significant changes, with platforms like YouTube, Instagram, and AI tools such as ChatGPT becoming popular alternatives to traditional search engines. According to the “Search Trends Report 2024” by ...
The travel industry in China has undergone significant shifts due to the COVID-19 pandemic and evolving traveler preferences. Domestic tourism has surged, while the recovery of international travel is on the horizon. Here are the key trends shaping both domestic ...
Approaching social media channels in China for eCommerce brands requires a deep understanding of the unique platforms and digital culture. Western strategies won’t suffice in this market, where platforms like WeChat, Weibo, and Douyin dominate, each with its distinct features ...
