Yes, direct traffic is a ranking factor for Yandex.
The search engine considers direct traffic as a positive signal of a website’s quality, especially when it involves returning visitors.
This type of traffic indicates that users are intentionally seeking out a website, which Yandex interprets as a sign of trustworthiness and value.
Yandex rewards websites that receive traffic from diverse sources, including direct traffic, organic search, and social referrals. Relying too heavily on a single traffic source can negatively affect rankings
