Yes, domain age is considered a ranking factor in Baidu’s algorithm.
Its influence is somewhat limited compared to factors like content relevance, keyword placement, and page load speed. Baidu tends to favor domains that have an established history, as these sites are often perceived as more reliable and less likely to engage in spammy practices.
However, newer domains can still rank well on Baidu if they provide high-quality, locally relevant content and follow best practices for Baidu’s technical SEO requirements, like using a .cn domain or hosting within China.
For Baidu, user engagement signals (like click-through rates) and adherence to Chinese language standards often weigh more heavily than domain age alone.
