CocCoc is a Vietnamese web browser and search engine that launched in 2013.
It was developed by a team of both Vietnamese and international developers with the goal of catering specifically to the Vietnamese market. Unlike global platforms, CocCoc addresses the unique linguistic and cultural needs of Vietnam.
As of September 2024, it holds around a 2.5% market share in Vietnam versus Google (96.4), and Bing (0.49%).
One of its main features is localized search. CocCoc excels at understanding Vietnamese language and dialects, offering search results that are more accurate and relevant for local users compared to major international search engines like Google.
In addition to search, CocCoc integrates localized maps, directions, and business listings. This makes it better suited for navigating Vietnam’s geography and accessing local businesses.
CocCoc also offers a full web browser. It includes features such as video downloading, faster file downloads, and tools to bypass geo-blocks on certain websites. This added functionality has made it a popular choice for users in Vietnam.
The platform also supports businesses through an advertising network similar to Google Ads. Companies can target Vietnamese users and optimize their content for CocCoc’s search algorithms, which helps them rank higher in local search results.
CocCoc is available on both desktop and mobile devices, contributing to its widespread use.
Over time, it has grown into one of the top web browsers and search engines in Vietnam, largely because of its focus on local needs and its range of features designed to enhance the Vietnamese online experience.
