The number of international views on the video hosting site RUTUBE has exceeded 1.8 billion since the beginning of 2025. The video hosting site reported this, citing data from its analytics center:
The most viewed RUTUBE viewers came from the following countries:
- Kazakhstan (371.9 million),
- USA (235.3 million),
- Belarus (214 million).
Also in the top five were Germany (108.6 million) and the Netherlands (108.4 million).
Alexander Zharov , CEO of Gazprom-Media holding:
Today, RUTUBE is growing rapidly. Around 80 million people in Russia watch videos on the platform monthly. The team of managers, developers, and creators is striving to create a product that is convenient for both creators and viewers, including those outside our country. We’re already seeing results—the international audience is growing every month.
The most popular content viewed internationally is user-generated content, including lifestyle videos. Viewers from other countries are also interested in TV series and movies, as well as entertainment videos and news. The most-viewed video of 2025 was “Johnny Depp’s 60th Birthday. His Most Notable Roles.”
